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It is important that you have a good understanding of your target market before you set out to get a logo design. Once you understand your market you can then order a design that will appeal directly to them.
In the following article we take a closer look at fitness logos and we offer ideas on getting an effective design for your business if you own a gym, fitness club or personal trainer business.
Projecting the Right Image
The fitness business is all about the human body and how individuals strive for health and perfection. In the fitness business you will typically want to push either the 'health and fitness' message or the 'strength and muscle' message.
There are many other niche markets in the gym business these days though and depending on where you are located it may pay to go after one of these niches. The flavor of your logo should provide a hint as to whether you are a gym that targets serious, young body builders or whether you are a gym for those of all ages looking for casual light workouts and activities.
But there are other things that make one gym different from another. If you have a unique selling proposition then you may want to emphasize this in your name or logo somehow. Are you open 24 hours? Do you have a membership plan that is exceptional?
Common Gym Logo Images
The most common image for a gym or fitness center to feature on their logo is one of the human body. The form can be either masculine and muscular or a slim, feminine shape depending on the message that you want to convey.
We looked over a large variety of fitness business logos and noticed other common themes too. Exercise equipment such as barbells, dumbbells and treadmills can work well. A symbol such as a heart could emphasize the health benefits of regular workouts.
Movement is a common theme in fitness logos and the images of people and other objects used on many designs are made to look like they are in a state of movement.
When it comes to choice of color, anything can work well. Color combination that's vibrant and bright are common in this industry although conservative colors can also suit some types of gym or fitness club better.
Bear in mind that logos are usually more effective when they are simple in design. Using excess color can make a logo unnecessarily cluttered so the best designers will usually stick to only two or three colors. This can also make for a more versatile image, especially when it comes to printing.
Your designer should provide you with concepts that show a variety of font or lettering styles. The right font can also help to reinvigorate the message that you want to get across in your logo.
One thing that we noticed with fitness and gym logos is that they often use fonts that slope forwards, implying … Read More
Aerobic exercise involves taking in extra oxygen, and this is really good news for your health. Aerobic exercise conditions your cardiovascular system and helps strengthen your heart, resulting in it not having to work as hard to pump blood around your body. Aerobics is usually set to music and incorporates good rhythm and movement, making aerobics a great cardio workout that is ideal for burning calories and losing weight. There are many types of aerobics which are normally performed in gym classes or by individuals in their homes, in addition to these forms of aerobics there is also water aerobics which is performed in a pool.
What Is Water Aerobics?
As the name suggests, water aerobics is an aerobic workout session that takes place in water. It is sometimes called aqua aerobics and as a rule does not include swimming (although this is an aerobic exercise in itself). During a water aerobics session you will perform exercises while standing up in the pool as well as activities which involve moving around in the pool. These may be classic aerobic activities such as knee raises, jumping jacks, and arm circles in addition to walking or jogging in the water. Weights are often used as well to build muscle mass and the side of the pool can also be utilized as an exercise tool for chin ups and pull ups. You can find water aerobics classes in many good gyms and leisure centers. but what are the benefits to performing aerobics in the water?
What Are The Benefits Of Water Aerobics
Water aerobics is a really fun and innovative way to enjoy exercise, but it is far more than just an enjoyable splash around. It is a great activity for losing weight, improving your cardiovascular system and building muscle mass. The reason that water aerobics is so effective is because of the natural resistance provided by the water. This forces your body to work harder as it moves through the water, which builds muscle mass and burns more calories. It also provides you with a low-impact workout because the water supports your body weight, this puts less stress on your body and joints in particular compared with more traditional workouts. This is why exercising in the pool is great for older people and as rehabilitation for people returning from injury. Even though you are in the water, you will still get dehydrated during a session and need to take on board plenty of fluids. You must also warm up properly before starting a session, do not just dive straight in and get going.
So why not try water aerobics for weight loss, and enjoy a really fun and unique exercise experience? … Read More
Get ready to work it old school! We’re channeling a little Jane Fonda and a whole lot of ’80s with this 15-minute aerobic workout. The only equipment needed is a sweatband since this much cardio will leave you dripping. Lace up you sneakers and get ready for grapevine, jazz square, and the pony.
POPSUGAR Fitness offers fresh fitness tutorials, workouts, and exercises that will help you on your road to healthy living, weight loss, and stress relief. Check out Class FitSugar, our do-it-along-with-us real-time workout show hosted by Anna Renderer who will inspire you to sweat alongside fitness experts and Hollywood’s hottest celebrity trainers. Class FitSugar regularly covers the most buzzed-about workout classes and trends, including the Victoria’s Secret workout, Tabata, P90X, Bar Method, and more.
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Beginning weight training for women is gaining popularity. Girls can not spend all their time in spinning or aerobics classes! But, sometimes the gym can seem like a man's world. It's filled with grinding dudes, complex machines and lots and lots of different weights. Guys seem to understand this stuff right away, but for a girl it can be very confusing. And, if you ask the guys for help they'll assume you are sitting on them, which can be very, very annoying.
What's a girl to do if she wants to learn about weight training? Do not worry! It's not that difficult to learn, and we are happy to teach you the basics. First, you need to know the differences between the types of weights you can use.
The ones that are lined up and not attached to anything are called "free weights." Sometimes they are called "dumbbells." The ones attached to levers and pulleys are called "machine weights."
If you have never done weight training before, you want to start out with the machine weights to build up your strength. They are far safer than the free weights and are great for beginners. Start off by experimenting with different levels of weight. You want to find one that is comfortable for you to lift roughly nine times. For every 15 repetitions you do, you only want to be training for the last five or six at most. If you try to do too much too fast, you could hurt yourself.
Do not increase the amount of weight you are lifting for at least a week – even if it becomes easier to lift. The thing is to not strain yourself. Only hit the gym three or four times a week, or else you are risking injury. And, each time you go, work out another part of your body and let the rest have a break.
After about a month or so, when you are comfortable with the machine weights, you can give the free weights a try. But, when you do so, bringing a friend. It's very important to always have a spotter with you when you use free weights. If you drop them or attempt too much weight you could seriously injure yourself or others.
Also, keep track of how your body is adapting to the free weights. Unlike machine weights, which just build up strength, free weights can also add a lot of bulk to your body. In general if you want to keep your feminine form, it's a good idea to go easy with the free weights – otherwise you might end up with bigger biceps than your boyfriend!
Over time, you'll probably find that a mixture of free weights and machines weights will work best for you. Lots of women use the machines twice a week and then work harder with the free weights once a week. Just do whatever makes you feel comfortable and you'll get strong in no time at all! … Read More